About me, Madmodesty
Hello, lover of pastel goth cuteness! I’m Veronique, a Belgian illustrator that loves all things kawaii with a dark edge. I'm a dog mom, double cat mom and soon-to-be human mom! As a BTS ARMY, metal fan and sci-fi lover, I mix dark and cute and choose a lifestyle that's 100% me!
I started this business 8 years ago, selling prints of my illustrations as well as cute chibi portraits at local conventions
The issue with kawaii fashion
Meanwhile, as a huge fan of Japanese street fashion, I noticed all imported Asian clothing was very expensive and if you’ve ever worn Asian fashion, you’ll surely know it all runs VERY small!
Later on, the market expanded and cheaper kawaii fashion came available. Unfortunately quality dropped along with the price. So we were all left with cheap, synthetic quality in small sizes (or having to buy 5XL, yikes!)
Around this time, pastel goth started its rise and since this fashion style was right up my alley, I decided to start printing my own designs.
How MadModesty fixes the issue:
For MadModesty, I decided to only source clothing with European size and quality labels. This means all my T-shirts and sweaters are made from cotton and follow EU sizing standards. I print almost all of them by hand in my home studio, so your orders will be shipped directly from Belgium.
If you’re in Europe, this means avoiding the new import tax costs implemented early 2021! (Sorry, UK T_T )
So when you buy MadModesty items, you’ll invest in a kawaii, creepy cute, handmade piece that will last you a very long time. No more having to compromise comfort for alternative style! You’ll also get karma points for supporting a very small business over big corporations!
There's more than 1 shop in the kawaii & pastel goth world but this is why MadModesty rocks:
Since 2021, customs regulations have tightened across the EU, so import fees and delays are the new, very annoying, normal.
You European besties have got nothing to worry about. MadModesty ships from Belgium so NO customs or import taxes for you!
I print most of my items right here, in my home studio so you're buying unique designs and supporting a small business! Thank you!
This website is completely secured with SSL encryption and many safe, familiar payment methods for you to choose from.
Because friends don't rip off friends.
It's always tricky to shop online for clothing so MadModesty guarantees a 30-day return policy. If your item isn't what you expected or doesn't fit you quite right, just send it on back!Check out the return policy
Most online shops calculate the shipping price into the item so from the moment you buy 2 or more items, you're overpaying your shipping! I don't think that's fair so I try and negotiate the best shipping fee so you can cram as much as you want in there without getting stiffed on a price while being told it's a good deal! MadModesty has got your back.
Collaborations and Publications
Comic art museum expo
BING EXPO AT COMICS ART MUSEUM
To celebrate the publishing of our art book "BING", we got to exhibit our art at THE comic museum in Brussels! This was our graduation project for the masters in Illustration at Sint Lukas, Brussels. Courtesy of publisher Oogachtend.
Japanese "Diners club"
PUBLISHED IN DC MAGAZINE, JAPAN
An interview for the Japanese Diners club magazine about the influence of Belgian comics in young illustrators and how I got inspired by Japan to merge both together!
"BIG IN JAPAN"
For Fujifilm's event in Brussels, I drew a timeline of Japanese fashion styles on their windows! It started in the 50's and went up to the 90's. Each fashion style was represented in a cute chibi!
Japanese Gardens, Hasselt
Teaching a chibi art workshop
I loved wearing a beautiful yukata while teaching anime fans the basics of chibi anatomy! I spent a day teaching workshops and answering questions!