Who is MadModesty?

Keep reading below to learn more!

About me, Madmodesty

Hello, lover of pastel goth cuteness! I’m Veronique, a Belgian illustrator that loves all things kawaii with a dark edge. I'm a dog mom, double cat mom and soon-to-be human mom! As a BTS ARMY, metal fan and sci-fi lover, I mix dark and cute and choose a lifestyle that's 100% me!
I started this business 8 years ago, selling prints of my illustrations as well as cute chibi portraits at local conventions

The issue with kawaii fashion

Meanwhile, as a huge fan of Japanese street fashion, I noticed all imported Asian clothing was very expensive and if you’ve ever worn Asian fashion, you’ll surely know it all runs VERY small!

Later on, the market expanded and cheaper kawaii fashion came available. Unfortunately quality dropped along with the price. So we were all left with cheap, synthetic quality in small sizes (or having to buy 5XL, yikes!)

Around this time, pastel goth started its rise and since this fashion style was right up my alley, I decided to start printing my own designs.


How MadModesty fixes the issue:

For MadModesty, I decided to only source clothing with European size and quality labels. This means all my T-shirts and sweaters are made from cotton and follow EU sizing standards. I print almost all of them by hand in my home studio, so your orders will be shipped directly from Belgium.
If you’re in Europe, this means avoiding the new import tax costs implemented early 2021! (Sorry, UK T_T )

So when you buy MadModesty items, you’ll invest in a kawaii, creepy cute, handmade piece that will last you a very long time. No more having to compromise comfort for alternative style! You’ll also get karma points for supporting a very small business over big corporations!

Why Madmodesty?

There's more than 1 shop in the kawaii & pastel goth world but this is why MadModesty rocks:

Europe based

Since 2021, customs regulations have tightened across the EU, so import fees and delays are the new, very annoying, normal.

You European besties have got nothing to worry about. MadModesty ships from Belgium so NO customs or import taxes for you!

Buying handmade

I print most of my items right here, in my home studio so you're buying unique designs and supporting a small business! Thank you!


This website is completely secured with SSL encryption and many safe, familiar payment methods for you to choose from.
Because friends don't rip off friends.

30-Day Returns

It's always tricky to shop online for clothing so MadModesty guarantees a 30-day return policy. If your item isn't what you expected or doesn't fit you quite right, just send it on back!

Check out the return policy
Why no free shipping?

Most online shops calculate the shipping price into the item so from the moment you buy 2 or more items, you're overpaying your shipping! I don't think that's fair so I try and negotiate the best shipping fee so you can cram as much as you want in there without getting stiffed on a price while being told it's a good deal! MadModesty has got your back.